Somonitor blog
The always-on listening app for teams who want to hear their market early and prove what they heard. Ten pieces on what the signals say and what to do about them.
Share of voice that means something: beyond mention counts
Share of voice by mention count rewards noise. Here is how to measure share of conversation by theme, emotion and tension, with evidence you can check.
Listening vs tracking: the ethics of hearing your audience
Audiences distrust brands that know them too well. Why listening beats tracking, plus a practical code for ethical social listening.
Crisis early warning: reading the signals before they trend
Most social crises are visible hours or days before they trend. The signals to watch, a triage framework and how to avoid crying wolf.
How to measure audiences across platforms consistently
Every platform reports engagement differently. A practical method for one consistent read of audiences across social platforms, using shared concepts.
Niche fandoms: why small communities set the tone
Broad listening misses small, intense communities like women's football fans. How to find niche fandoms, read them respectfully and act early.
Why every AI listening conclusion should be checkable
AI summaries make listening fast but can be confidently wrong. Why every conclusion should trace to its posts, and how to audit one.
Beyond sentiment: reading tones, emotions and tensions
Positive, negative, neutral hides what people mean. How tones, emotions and tensions give social listening a sharper, more useful reading of conversation.
Segmenting Gen Z by conversation, not birth year
Gen Z is not one audience. How social listening reveals the communities, tensions and codes that actually segment younger audiences across Southeast Asia.
Generative AI is changing brand visibility. Listen first
AI assistants now summarise what people say about brands. Why social conversation shapes AI answers, and how listening helps you see what they will say.
How to set up always-on social listening that people use
Most listening dashboards are abandoned within months. A practical setup for always-on brand listening: queries, rhythms, owners and alerts that stick.