Somonitorhttps://somonitor.ai/Somonitor is an always-on social listening app: share of voice, conversation signals and crisis alerts, each traceable to real posts.en-sg Share of voice that means something: beyond mention countshttps://somonitor.ai/blog/share-of-voice-that-means-something/https://somonitor.ai/blog/share-of-voice-that-means-something/Mon, 05 Oct 2026 09:00:00 +0800Share of voice by mention count rewards noise. Here is how to measure share of conversation by theme, emotion and tension, with evidence you can check. Listening vs tracking: the ethics of hearing your audiencehttps://somonitor.ai/blog/listening-vs-tracking-ethics/https://somonitor.ai/blog/listening-vs-tracking-ethics/Mon, 28 Sep 2026 09:00:00 +0800Audiences distrust brands that know them too well. Why listening beats tracking, plus a practical code for ethical social listening. Crisis early warning: reading the signals before they trendhttps://somonitor.ai/blog/crisis-early-warning-signals/https://somonitor.ai/blog/crisis-early-warning-signals/Mon, 14 Sep 2026 09:00:00 +0800Most social crises are visible hours or days before they trend. The signals to watch, a triage framework and how to avoid crying wolf. How to measure audiences across platforms consistentlyhttps://somonitor.ai/blog/measuring-audiences-across-platforms/https://somonitor.ai/blog/measuring-audiences-across-platforms/Mon, 07 Sep 2026 09:00:00 +0800Every platform reports engagement differently. A practical method for one consistent read of audiences across social platforms, using shared concepts. Niche fandoms: why small communities set the tonehttps://somonitor.ai/blog/niche-fandoms-listening/https://somonitor.ai/blog/niche-fandoms-listening/Mon, 31 Aug 2026 09:00:00 +0800Broad listening misses small, intense communities like women's football fans. How to find niche fandoms, read them respectfully and act early. Why every AI listening conclusion should be checkablehttps://somonitor.ai/blog/checkable-ai-conclusions/https://somonitor.ai/blog/checkable-ai-conclusions/Mon, 17 Aug 2026 09:00:00 +0800AI summaries make listening fast but can be confidently wrong. Why every conclusion should trace to its posts, and how to audit one. Beyond sentiment: reading tones, emotions and tensionshttps://somonitor.ai/blog/beyond-sentiment-tones-emotions-tensions/https://somonitor.ai/blog/beyond-sentiment-tones-emotions-tensions/Mon, 10 Aug 2026 09:00:00 +0800Positive, negative, neutral hides what people mean. How tones, emotions and tensions give social listening a sharper, more useful reading of conversation. Segmenting Gen Z by conversation, not birth yearhttps://somonitor.ai/blog/gen-z-segmentation-by-conversation/https://somonitor.ai/blog/gen-z-segmentation-by-conversation/Mon, 27 Jul 2026 09:00:00 +0800Gen Z is not one audience. How social listening reveals the communities, tensions and codes that actually segment younger audiences across Southeast Asia. Generative AI is changing brand visibility. Listen firsthttps://somonitor.ai/blog/generative-ai-brand-visibility-listening/https://somonitor.ai/blog/generative-ai-brand-visibility-listening/Mon, 20 Jul 2026 09:00:00 +0800AI assistants now summarise what people say about brands. Why social conversation shapes AI answers, and how listening helps you see what they will say. How to set up always-on social listening that people usehttps://somonitor.ai/blog/always-on-listening-setup/https://somonitor.ai/blog/always-on-listening-setup/Mon, 06 Jul 2026 09:00:00 +0800Most listening dashboards are abandoned within months. A practical setup for always-on brand listening: queries, rhythms, owners and alerts that stick.