Somonitor brand
The always-on listening app for teams who want to hear their market early and prove what they heard.
Logo
The mark is a radar sweep that closes into a speech bubble: a reminder that the signal we watch for is always a human conversation. Download: logo.svg · logo-dark.svg · mark.svg
- Keep clear space equal to the height of the mark on every side.
- Minimum size: 24 px tall on screen. Use the mark alone below 120 px wide.
- Never recolour, stretch, outline or add effects. Use the dark version on #0B1B3A and photography.
- Pair with the SOMIN partner lockup only as “Technology partner SOMIN”, never merged into the Somonitor logo.
Colour
Accent is for actions, highlights and data. Body text on light surfaces uses #23324D; links use #0E7490 to keep AA contrast.
Hero / dark surface
#0B1B3A
Accent
#22D3EE
Accent text on light
#0E7490
Accent on dark
#22D3EE
Page
#F7FAFC
Card
#EAF3FA
Ink / headings
#0B1B3A
Body
#23324D
Muted
#55657F
Lines
#D5DEEA
Typography
Headlines: Space Grotesk, weight 700, tracking -0.03em, sentence case.
Body: Inter, 400/500, 17 px / 1.65.
Labels: Inter 600, 12–13 px, uppercase, tracked 0.2em, accent colour.
Section label
Social listening where every signal traces back to real posts
Somonitor watches the conversations around your brand, competitors and category around the clock, then tells you what changed, why it matters and which posts prove it. Built on SOMIN's concept engine.
Personality
- attentive
- calm
- precise
- candid
Voice: do
- Lead with what changed and why it matters
- Point to the evidence behind every claim
- Use plain words for emotions and tensions
Voice: don't
- Inflate a spike into a crisis
- Claim certainty the posts do not support
- Talk about people as data points to be tracked
Imagery
Electric cyan signals on deep navy: radar sweeps, particle swarms and fine threads connecting conclusions to their source. Abstract, calm, never stock photography of people at screens.
All imagery is generated with SOMIN image generation from art-directed prompts: no stock, no text baked into images, no identifiable real people.
Components
Card
White, 1px #D5DEEA border, 12px radius, 26px padding.
Dark band
Used for pull quotes, stats and the closing CTA.